The concurrent emergence of social media and music streaming platforms in early to mid-2010s has more than any other phenomenon before it bolstered access to global Music. Owing to the elimination of cultural and geographical obstacles as well as institutional gatekeeping, Nigerian music, especially its afrobeats genre has more than most genres benefitted from this access. Over the course of a decade, Nigerian songs have evolved from fringe sounds to chart toppers in the global market.
The emergence of afrobeats and allied sounds has inevitably attracted the attention and interest of the world’s biggest record labels who are beginning to sign Nigerian acts and even
take a step further by imprinting indigenous branches of their labels on the continent. Nigerian Artistes on their end are exploiting this trend as well; tracks and albums are released with a global audience and invariably a global record deal in mind. It is ideal for every musician hoping for global exposure to have knowledge and understanding of the different types of record deals there are
on the market and compare which are favorable to their artistic and economic instincts.
